Jumia Food Bets on New App to Better User Experience

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Jumia Food, Africa’s leading online food delivery platform has announced the launch of a new App that will revolutionize online food delivery in Nigeria. This improved version will better user experience, allowing customers to slide across menu categories with improved designs.

“We are committed to delivering the best digital services to our customers, while guaranteeing speedy delivery of food to your locations. Improving our App is part of our 2018 agenda, to increase affordability and convenience in the food ordering process,” said Joe Falter, Jumia Food CEO.

The new App, with a 35% share of traffic, will further improve online payment flow as well as the chat function; allowing customers to ask questions about Jumia Food restaurants to customer service. Orders via desktop laptops still take the lead with 40%, while the iOS App takes 25% across all African countries.

Olamide Bada, Managing Director, Jumia Food Nigeria, described the new App as a step as a much-needed development for catering to our customers’ increasing demands. She said there are over 246 active restaurants registered on the App in Nigeria.

The Android App is available for download here, while the iOS version will be launched mid April.

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