When it comes to the business of Real Estate in Nigeria, the name Morola Olabisi Babalola is definitely worthy of some accolades and encomium. Driven by her passion to create impact and see many rise from the scratch of shelter, to live among the high and mighty in the society, coupled with her spirit of hard work and wealth of experience, she has turned the fantasies of a countless number of families into fantastic realities.
No doubt, when Morola was going into the Nigerian property business, she had one goal at the back of her mind, to help those who would not have dreamt of owning a house, not just to own a house, but to own it among the high class. Her imprints in the industry have shown that she set out to impact the actual end-users, people who are actually in need of homes, reaching out to new families who are just growing up with the creation of “middle-income-homes” in the high-ranked area of Lekki and Victoria Island. She is said to have been one of the realtors that broke the fallow ground of that area. Today, many professionals, families, small and medium business owners who are now proud house owners, have her to thank.
As if that was not enough, Morola in her bid to ensure no one is left out no matter their level of income, pioneered a housing cooperative “Affordable Housing Cooperative Society Ltd” which is aimed towards seeing tenants become landlords of the houses they rent, empowering members and putting their dreams right in their hands. (Watch out for the unveiling of this very soon)
With about two decades of experience, the Ogun state born mother of three began her career in real estate when many were still scared of venturing into the sector. She has been exposed to the industry right from the beginning. As a pioneer staff with the foremost real estate company, Primewaterview Limited, Morola started most of the housing units in the company, with individual units in Oniru. At the time, she was also the head of Corporate Services in charge of marketing and managing of high net worth individuals.
Morola’s hard work, passion and creativity saw her climb the ladder of greatness when she was deservedly promoted to become the Managing Director of PWV Management Services (a subsidiary of the group company) where she turned the subsidiary around from drowning into a profitable venture and later the Group MD and Chief Executive Officer of Primewaterview Holdings Limited in 2012, after the resignation of the erstwhile GMD and CEO, Adetunji Ogunwusi. She practically organised the facility management and other subsidiary companies for the firm.
After selflessly serving under the Primewaterview company for close to 20 years, Morola finally emerged with her own, Townsend Property Investments Limited, a seasoned and fast-growing indigenous real estate Company with a passion for affordable and comfortable housing development, in 2017. Although the company had been incorporated earlier, the full operation began in the year 2017. It is interesting to know that this was a period when the country’s economy was being shaky, but Morola was born to succeed even in the stormy weather. Almost immediately, Townsend hit the ground running with the launch of a 38-unit home in Lekki delivered to the subscribers on the 5th of February, just as promised. At the moment, some other massive, outstanding housing projects are in the pipeline.
With Townsend Properties Limited, Morola is setting a new goal post for others to follow, with the launching of real estate into various other sectors, like tourism, with partnership deals with international organisations like the African Union, AU. This is geared towards building tourist destination centres across the state of the federation. This is in a bid to create more comfortable and stress-free experience for tourists. This initiative will see tourists in a whole new world of a fascinating experience.