Reinstating its commitment to the brand promise, Eat Better, Live Better, Bayswater Industries Limited, makers of the high quality seasoning, Mr. Chef seasoning cubes and Momâ€™s pride â€“ super seasoningâ€, hosted its distributors and retailers from across the country, to its 5th year anniversary celebration, where it presented 11 exotic cars & SUVs alongside other consolation prizes and cash reward. The winners, who were selected from each of the 6 geo-political zone of the country, through a raffle draw at the event, saw Alhaji Ali Bala-Rabe emerged winner of the star prize of a Toyota Fortuner 4WD Jeep, amidst pump and pageantry at the event.
Speaking at the event, the Executive Director Corporate Affairs, Chief Reggie Uduhiri said â€œthe success of Mr. Chef seasoning cubes in the last 5 years is the best testimony of the Nigerian consumers who are becoming more quality oriented.
â€œThe last quarter promo of 2013 is an evidence of the Mr. Chef brandâ€™s acceptance and loyalty by the Nigerian consumers. As a company, we believe the 3 parameters behind Mr. Chef brand success is Quality, Quality & Qualityâ€¦.Quality in terms of Product, Quality in terms of Manpower & Marketing and Quality in fulfilling the brand promiseâ€.
Also at the event, the Executive Director, Operations, Alhaji Lawal Idrisu who gave a brief remark, publicly thanked the distributors for their partnership and promise to continue to improve the relationship. He also appreciated the hard work and visionary leadership of the management team and the entire staff of Bayswater Industries Limited for adhering to international Best Practice in production process of Mr. Chef. He commended the consumers for their loyalty towards the brand and promised to launch Mr. Chef seasoning in 5 cubes and 10 cubes pack in Aprilâ€™14 as a pack extension, which will be available throughout the nation at affordable prices to reach every household.
In showing appreciation after been presented a Toyota Fortuner 4WD Jeep, Alhaji Alli Balabe from Kano could not hide his joy.
â€œAm so happy that Mr. Chef is showing appreciation for our loyalty, I say big thank you. Â Have been with Mr. Chef since its inception in Nigeria and itâ€™s been awesome doing business with the company. The quality of Mr. Chef products cannot be ignored and that is the reason it leads in the market. The only thing I will tell people out there is to continue to patronize this brandâ€™ he said.
He was also presented with N500, 000 cheque for his outstanding contributions towards the growth of Mr. Chef across the country.
The consumer promo, which began in October and ended on 31st December, 2013, was part of the activities to mark the 5years anniversary of Mr. Chef, since its entrance into the Nigerian market. MR. CHEF brand of seasoning cube comes in 2 varieties, beef and chicken (400gm, 100gm), while Momâ€™s Pride super seasoning, comes in 454gm, 100gm and 8gm, all in attractive packaging which are Â produced under strictÂ and efficient industry. The brand stands out because of it unique natural traditional flavor and aroma.