UNDERSTANDING CONSUMER BEHAVIOR, KEY TO BRAND ENAGEMENT IN THE FASHION INDUSTRY

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Social, Stylish and Sustainable, a panel session organized by fashion brand House of Ayaba highlighted understanding consumer behavior as the key to brand engagement in the fashion industry at Day 2 of Social Media Week 2019.

The session had on its panel a cross section of participants in the fashion industry, the likes of blogger and brand strategist Derin Odugbesan Thomas of Derinfromisaleeko.com, fashion buyer and PR girl Bidemi Zakariyau CEO of LSF|PR, fashion stylist Moses Ebite of The Moses Ebite Company, Creative Director HOUSE OF AYABA, Tomiwa Oladele and TV girl Mimi Onalaja as the moderator.

The event was organized for entry level and experienced professionals in the fashion industry to learn key tricks on how to leverage social media to further their fashion ambition.

According to Bidemi Zakariyau ,in order to come up with tailor made solutions for a specific brand’s audience, there is the need to study its consumer behavior and proffer strategies to meet the specific needs of its consumers.

Tomiwa Oladele, adding to that emphasized the need for brands to provide all the necessary information in each social media message so as to preempt and answer all the possible questions buyers might have about the particular product being advertised.

Asides from being consumer-centric, fashion brands were also urged to take advantage of the technological advancements in social media while staying true and clear to their brand’s DNA.

The session also featured a live day-to-night demonstration with outfits from AYABAwoman, the label’s ready to wear line and makeup tutorial by Jane Ogu  Creative Director of Flawlessfacesbyjane and co-founder makeup brand Nuban Beauty.

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